A Fresh Identity for the UK's National Rail Body is Uncovered.
The government has revealed the visual identity for the new national rail body, marking a key advance in its strategy to bring the railways back into state hands.
An Patriotic Palette and Historic Emblem
The new livery features a patriotic colour scheme to echo the national flag and will be used on locomotives, at stations, and across its digital platforms.
Significantly, the logo is the recognisable twin-arrow design currently used by National Rail and originally designed in the 1960s for British Rail.
A Rollout Strategy
The implementation of the design, which was created by the department, is set to happen in phases.
Passengers are scheduled to begin spotting the freshly-liveried trains on the UK rail network from spring next year.
Throughout the month of December, the visuals will be displayed at prominent railway stations, like Leeds City.
The Path to Renationalisation
The Railways Bill, which will pave the way the establishment of GBR, is presently progressing through the House of Commons.
The administration has said it is taking control of the railways so the network is "owned by the passengers, working for the public, not for private shareholders."
GBR will consolidate the running of passenger trains and tracks and signals under a single organisation.
The department has claimed it will combine 17 separate entities and "reduce the notorious red tape and lack of accountability that hinders the railways."
App-Based Features and Existing Public Control
The rollout of Great British Railways will also include a new app, which will allow passengers to view schedules and book tickets without additional fees.
Accessibility users will also be able to use the application to arrange support.
A number of operators had previously been taken into public control under the previous administration, such as TPE.
There are now seven operating companies now in public control, representing about a third of journeys.
In the last twelve months, South Western Railway have been brought into public ownership, with additional operators likely to be added in the coming years.
Official and Industry Comments
"This is more than a new logo," stated the Transport Secretary. It represents "a new railway, shedding the frustrations of the past and focused completely on providing a genuine passenger-focused service."
Industry representatives have acknowledged the government's commitment to bettering the passenger experience.
"The industry will continue to collaborate with all stakeholders to support a successful handover to GBR," a senior figure said.